Six LDS Writers and A Frog

Tuesday, April 22, 2008

No More Pencils, No More Books

I took my last final this morning.

Holy crap. Can you believe that the first year of school is over? I remember very vividly when I decided to go back for an MBA (I blogged about it on this very website), and it really doesn't seem all that long ago. And then school started, and I blogged about it on this very website. And now the first year is over. Holy freakin' camoley.

That said, it's not like school has really passed quickly overall. If you think about it, I just turned thirty, which means that I started school TWENTY FIVE YEARS AGO. And I'm still here. Granted, there was a two year break for my mission, and there was about four years between my my undergrad degree and my masters. But still, that means I'm in the nineteenth grade. Remember kids: stay in school! Forever!

Grad school has really been awesome, though. I've learned a lot, and I've met a lot of great people, and I've worked harder and slept less than I ever imagined.

I've also been able to work on some really interesting consulting projects. For example, if you've been browsing the news today, you might have seen a study about national happiness. That press release (and a follow-up release tomorrow) is the culmination of a national study done by me and three of my fellow students. We've been all over the internet today (such as here, here and here). The second press release, which is more interesting, is expected to be picked up by Reuters and the Washington Post. So, kinda neat.

I also made a marketing proposal to Hogi Yogi when they launched their new tart yogurt a few months ago (following the Red Mango trend). Unfortunately, my idea didn't get selected, even though it was awesome. (They went with Yoasis. And the yogurt is surprisingly tasty. And I get it for free.)

And I did a really fascinating study of brand perceptions for Calle, a fast-growing street soccer company. We used a relatively new market research technique, which is based on the idea that people think not in words but in images and deep-rooted metaphors. It was very cool.

And, in case I haven't ever mentioned it here before, this summer I'll be working in scenic Minneapolis, Minnesota, as a brand management intern for ConAgra Foods. I'll be in their snack food division, which includes awesome things like Orville Redenbacher popcorn, Crunch n' Munch and Slim Jims. I hope to share a cubicle with Macho Man Randy Savage.

Anyway, the good news is that I don't have to report to ConAgra until June 2nd, which gives me a good month of full-time writing. I'm hoping to pound out the second half of my half-finished book. We'll see if I can muster up the motivation to work during my vacation. With any luck, I'll actually be a legitimate author again, rather than just some guy who used to write books.


At 4/22/2008 6:13 PM, Blogger Jennie said...

Exciting stuff, Rob. Good luck with it all. Con Agra rings a few bells for me. I have a brother-in-law who is retired from Con Agra (potato products)and a sister-in-law who is a lab technician for them.
The best part is you're going to get busy writing. It's been too long since your last book.

At 4/22/2008 6:55 PM, Blogger Heather B. Moore said...

Congrats, Rob. I hope you finish that book! Then the royalties can pay off your MBA, right????? Oh, and the last time I ate a Slim Jim, it was a bit, uh, squishy inside--too squishy--if you know what I mean. Maybe you can get them to work on that. It should be more jerky-ish.

At 4/22/2008 8:19 PM, Blogger J Scott Savage said...

As much crap as I give you about your MBA, Rob, I really am envious. It sounds like a lot of fun. Congrats on the study as well. Very nice resume material. By the way, I was taking finals yesterday too. That's why I missed blogging.

At 4/22/2008 9:48 PM, Blogger Annette Lyon said...

Neat, cool, and all those adjectives!

Be sure to get a little sleep--and THEN hunker down with the keyboard like a real writer!

At 4/23/2008 10:09 AM, Blogger RobisonWells said...

As I mentioned, the second press release is out today. So far it's hit Yahoo Business, the Denver Post, and Forbes. So, very cool.

Here's the link to Forbes.

At 4/24/2008 12:05 AM, Blogger Kerry Blair said...

Terrific write-up in Forbes! Are you on the road to fame and glory, or what?!

So glad to hear about the book! You have a huge fan club. (I know because I'm the president.)

At 4/24/2008 1:39 PM, Blogger Tristi Pinkston said...

I'm excited to hear about a new Wells book. I mean, Slim Jim and all that is great, but the book is way cool.

At 4/24/2008 9:57 PM, Anonymous Anonymous said...

no kidding Tristi!
I've been waiting for another book from Rob since... well since the last one


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