On the Way to Market
I met with my publisher’s marketing team yesterday and I must say, I am very impressed. I brought the ideas that I had and they brought the ideas that they had, and then we talked for two hours about the best way to market my new book, “All’s Fair,” that is coming out in just over two weeks! (It thrills me to say that because it’s taken almost two years to get this book here. I might just say it again---My new book is coming out in just over two weeks! Can you see the big grin on my face?)
So, today, out of curiosity, I would like to ask the reading public of Six LDS Writers and a Frog Blog, a few marketing questions.
- I think one of the fun things about having a new book out, is doing a contest for it. I plan to do one on my website, but I’m really looking for ideas on a fun contest. What kind of contest do you like doing? Quizzes? Just your name in a hat? Sign up two friends for my e-letter? Write a short story? Trivia stuff? Give me some ideas for a contest, will you? I need help. Also, do you like the prize to be the newest release? Or a choice of any of the books the author has written?
- Blog tours are the big thing right now, it seems, and I do have one set up, however, I’m wondering: What do you think of blog tours?
- Some people have the first chapter of a new book available for download on their websites. Do you download that, knowing it’s just the first chapter? Would you rather have more than one chapter? Or nothing at all, you’ll just wait to buy it?
- Do you like bookmarks that are more paper feeling or cardstock? Do you use bookmarks at all?
- How much stock do you put in reviews of the book? If the reviewer is all glowing and says nothing but good about the book, does that discount it for you? If there is some criticism of the book, does that prevent you from buying it?
- Do you go to booksignings? If so, do you prefer that the author have candy on the table for you to eat while you’re looking at the book? Does it matter if it’s chocolate or not?
As the author of five published books now, you would think that this would become old hat, but oddly, I really like this phase of it. I’m excited about the things we have planned and to finally see the book finished and in my hands.
And just to show you how appreciative I am of you, the reading public, answering all of my questions above, I will make this my first All’s Fair contest. For everyone who answers all the questions in the comments section, I will put your name in a hat and draw the lucky winner of my brand spanking new Julie Coulter Bellon book.
Sounds “fair” to me.